Getting a unique and special Valentine’s Day gift may mean getting the most romantic gift of love: diamonds. After all, a perfect gift like diamond ring or diamond jewelry in white gold will always prove good taste, elegance and eternal love. In additon, a colored gemstone jewelry gift is also wonderful and cost-effective. Over time, when you both look back upon your lives, you will feel that the moments when you have really lived, are the moments when you have done things in a spirit of love.

When it comes to love, is there a more universal symbol than the heart? No wonder, then, that heart jewelry is one of the most popular gifts among people who love each other. Heart jewelry is always given from the heart with love. It is a symbol of care, love and friendship.

Decided to propose to your true love this Valentine? We can help you find an elegant and adorable engagement ring. Our Bridal Collection displays the most perfect high-quality diamond engagement rings and wedding bands in a wide range of designs.

Buy jewelry from the Bridal Collection and enjoy free bridesmaids and groomsmen wedding jewelry. All free gifts are available and can be browsed in the Bridal Gift Collection.

Although the round diamond shape is the most popular shape of all there are many fascinating and beautiful alternatives. Use this list to familiarize yourself with the top 10 diamond shapes before you decide to buy a diamond ring.

1. Round Cut Diamond

Rounds diamonds are the most popular shape that diamonds are cut into. It is also the most brilliant of all the cuts. You may have heard of a term called “Ideal Cut”. This term refers to the attempt to cut a diamond into the best proportions to achieve maximum brilliance.

2. Princess Cut Diamond

The Princess Cut is relatively new. It is a very attractive cut. Some people like the Princess because it is rectangular and yet has some of the sparkle of a Round brilliant cut.

3. Emerald Cut Diamond

The Emerald Cut is rectangular with cut corners. It is a step cut as opposed to a brilliant cut. The facets are broad with flat planes resembling the steps of a stair. That’s why it is refered to as a “step” cut.

4. Radiant Cut Diamond

The Radiant Cut has 70 facets and is known for its cut corners. This cut has the class and elegance of an emerald cut without sacrificing the brilliance of a Round Brilliant Cut. Radiants look very good when adorned with baguettes or round side stones.

5. Asscher Cut Diamond

The Asscher Cut is a modified version of the Emerald Cut. It is more brilliant, has a smaller table, deeper pavilion and bigger step facets. The Asscher has been around since 1902 but really started to become fashionable after it was featured in Sex and the City.

6. Oval Cut Diamond

The Oval Shaped Brilliant is very similar to a Round except it is elliptical. It was invented by Lazare Kaplan in the early 1960s. The Oval brilliant usually has 56 facets. “Shape Appeal” is very important with Oval brilliants.

7. Marquise Cut Diamond

The name “Marquise” came from a legend of the Marquise of Pompadour that the Sun King wanted a Diamond to be polished into the shape of the mouth of the Marquise!

8. Heart Cut Diamond

The Heart Shaped Brilliant bears some similarity to the Pear Shape, except that there is a cleft at the top. In fact, often the reason cutters may choose a Heart shape over a Pear may be that the Rough Diamond contained an inclusion located in the cleft. The skill of the cutter can make a great difference in the beauty of this cut. The “Shape Appeal” is especially important with Hearts.

9. Pear Cut Diamond

The Pear Shaped Brilliant is a combination of a Round brilliant and a Marquise cut. Pendants looks very nice set with a Pear shape as do earrings, due to the “Teardrop” shape.

10. Cushion Cut Diamond

Cushion cut diamonds are also known as “pillow cut” or “candlelight”. Those names come from having been around so long that they were originally viewed by candlelight rather than the modern light bulb. The Cushion is a unique cut in an antique style similar to an Old Mine or Oval cut. Cushions feature rounded corners and larger facets. Their shape varies from square to rectangular. Choose the shape appeal based on your preference.

Diamond jewelry plays an important role in women’s life. Even if owning a diamond makes you feel more prized, it is not only the financial aspect to it.  Women consider jewelry investment, but also as a fashion style and a romantic message. Everyone knows how jewelry can complete women’s look and in some occasions it is considered obligatory. Diamonds can enhance someone performance as it can add the value of the clothes. This means that jewelry plays important roles in helping women to look stunning.

These gorgeous gemstones are perhaps the most desired commodities in the world. Want something exquisite to fuse your love relationship? Invest in a quality diamond. In the kind of society we live in, there is still some degree of importance placed on material wealth. Can you truly blame a woman for cherishing the diamond not only for its beauty but also for its value? They see it like this: “Honey, you’re quite a catch and let this diamond ring symbolize my wish that you never leave me.” So let her feel that the diamond on her finger, neck, wrist or earlobe is a sign that she is loved, cherished and valued.

JR Jewelers presents a splendid array of diamond pendants and necklaces, a classic accessory that fits any outfit. High class and elegance will bring you that mysterious sparkle  and set you apart. Choose the one that best matches your personality.

14Kt Diamond Circle Pendant

Exquisite 14Kt white gold diamond circle pendant featuring 38 white shimmering diamonds with a total carat weight of 0.14ct.

14Kt Gold Diamond Cross

Beautiful 14Kt white gold diamond cross featuring 6 white shimmering diamonds with a total diamond weight of 0.16ct. hanging from a 16″ chain that is included.

14Kt Gold Diamond Pendant

Modern 14Kt white gold multi-drop diamond journey pendant featuring 7 white shimmering diamonds with a total weight of 0.50ct.

Diamond Necklace

Magnificent style is captured in this 18Kt white gold necklace, featuring a charming design with white pave’ set full cut diamonds shimmering delightfully. Total weight of the diamonds is 1.43cts., H color grade, SI1 clarity grade.

White Gold Diamond Pendant

Beautiful 14Kt white gold pendant capturing a cross-over intertwined design featuring an array brilliant diamonds. Total weight of the diamonds is 0.03ct. Total weight of the gold is 2.0 grams.

Diamond Wire Necklace

Sleek and sophisticated 18Kt spring style white gold wire necklace is beautifully made for very easy access to put on and take off. This very elegant piece is satin finish on one side and bright finish on the other, set with a distinctive round full cut diamond on each end. Total diamond weight is 0.06ct., H color grade, SI1 clarity grade. Gold weight is 19.9 grams. They can be special-ordered in any metal fineness or color combination.

White Gold Filigree Diamond Pendant

This vintage-looking 14Kt white gold pendant, pave’ set with shimmering diamond center and border, is further enhanced by black antiquing effect. The total weight of round full cut diamonds is 0.22ct., I1 clarity grade, H-I color range.

Rediscover the true classics with JR Jewelers. We offer you the best quality jewelry with certified diamonds, in a wonderful display of unique right-hand rings designs.

18Kt Gold Diamond Right-Hand Ring

Amazing design is captured in this 18Kt white gold right hand ring with four rows of beautiful round full cut diamonds displaying a modern cross-over look. Total weight of the round diamonds is 0.82ct., G-H color grade, VS2 clarity grade.

Diamond Right Hand Ring

Exceptional design is found in this 14Kt white gold right hand ring consisting of a bypass design with charming hearts, set beautifully with round full cut diamonds. Total weight of the diamonds is .12ct., G-I color grade, SI1-SI2 clarity grade.

Diamond Right Hand Ring

Sophisticated style is captured in this 14Kt white gold right hand ring showcasing two rows of intertwined shimmering diamonds. Total weight of the diamonds is .86ct. ct., G-I color grade, SI1-SI2 clarity grade.

Diamond Right Hand Ring

Enchanting style is featured in this 14Kt white gold right hand ring showcasing a display of princess cut diamonds set beautifully along gold bands. Total weight of the diamonds is .74ct., G-I color grade, SI1-SI2 clarity grade.

Diamond Right-Hand Ring

Shimmering brilliance is found in this 18Kt white gold right-hand ring capturing a beautifully entwined cross-over design featuring an array of round full-cut pave set diamonds. Total weight of the round diamonds is 3.64cts., G-H color grade, VS2 clarity grade.

Diamond Right-Hand Ring

Pure individuality is captured in this 18Kt white gold right-hand ring delightfully set with a varied selection of sparkling princess cut and baguette diamonds. Total weight of the baguette diamonds is 0.39ct., G color grade, VS1 clarity grade. Total weight of the princess cut diamonds is 1.67cts., G-H color grade, VS1 clarity grade.

Diamond Right-Hand Ring

Geometrical delight describes this 18Kt white gold right-hand ring featuring a varied selection of two round diamonds and two princess cut diamonds bezel set along a wide band. Total weight of the round diamonds is 0.33ct., G-H color grade, VS2 clarity grade. Total weight of the princess cut diamonds is 0.36ct., G-H color grade, VS1 clarity grade.

Nacre, also known as mother of pearl, is an organic-inorganic composite material found as an inner shell layer. It is strong, resilient, and iridescent. This material is called “mother of pearl” because it is the “mother”, or creator, of true pearls.

Mother of pearl has a subtle, but colorful, iridescent glow that’s suitable for just about any occasion, from casual to dressy. These mother of pearl jewelry selections will fit right in to your wardrobe.

Mother’s Day is indefinable. The very ring of the word ‘mother’ fills it with all the sweetness, hugs and kisses, we owe to our moms. Only a mom can understand the storm of feelings of her kids and can make us learn how to deal with them. Moms are the best things that ever happened in the world. Celebrate them!

We have tried to include some of our most special pieces on Mother’s Day and have added a few of our own Mother’s Day ideas. Keep enjoying…

14kt Gold Diamond Pendant

14kt Gold diamond Ribbon pendant

Diamond Pendant

Diamond Heart Pendant

Diamond Huggie Earrings

Diamond Huggie Style Earrings

Diamond Stiletto Earrings

Yellow and white Gold Diamond Earrings

Gentlemen prefer buying diamonds online

A good looking jewelry website makes it easy for men to learn about diamonds before buying because they may be slightly intimidated when they go into a jewelery store to buy their first diamond.

A important reason why men choose to buy diamonds online is that the World Wide Web has risen to be one of the most powerful tools of modern technology. And boys just love anything that has to do with technology. It has evolved as modern man’s treasure trove of valuable information and an indispensable hub for trade and commerce. As a matter of fact, almost all of our shopping nowadays can be taken care of by just pressing a few buttons on our computers!

Although the majority of visitors to the JR Jewelers site are women, the majority of purchasers are still men. JR Jewelers was one of several diamond or jewelery sites launched in 2001. The traditional approach is for a retailer to buy a diamond which then sits in its inventory awaiting a buyer, often for months or even years.

However, if you really think things over, you can see that buying diamonds online does have its advantages over buying from a traditional jewelry outlet. Consider these benefits:

• You can choose among a wider selection of quality diamond pieces. Feast your eyes on the almost endless selections available online. There simply are no limits!
• You get a better value for your money. Wondering why diamond pieces in online jewelry stores are priced much lower than those in traditional jewelry stores? Online operations require lower overhead and inventory costs. This is the main reason why online merchandisers can afford to give you a better value for your chosen piece.
• You can shop almost effortlessly! If you find your mall or department store shopping exhausting enough, you will definitely appreciate buying your precious diamond online. In shopping online, you do away with the traffic, the parking issues, the crowds and everything else that makes traditional shopping an almost unbearable task. Plus, you can make speedy transactions. Just type in a little information in the appropriate places, press a button and you’re done!

So, how do you buy diamonds safely online? Here are some helpful tips that can guide you in making your online diamond shopping an enjoyable and safe experience.

1. Learn as much as you can about diamonds. Be knowledgeable about the 4C’s (cut, color, clarity and carat weights) of a diamond. The more knowledgeable you are, the less your chances are of being conned by all those scams lurking in the internet!

2. Do your research well. Now that you are more knowledgeable about diamonds, go around and look for diamonds that interest you. Do not just grab the first thing you see that piques your fancy! Instead, do some comparison-shopping and look for the best deals in town. There are a lot of credible online jewelry stores so take your time.

3. Understand the merchandiser’s store policies. So, you have found the diamond piece that you love. It is so perfect! You have looked around and found the best deal there is. All that is left for you to do is the actual purchase and you can have that valuable piece. But wait! Have you asked about the store’s policies yet? Here are some things you need to know before you make the final purchase:

• Ask for the merchandiser’s credentials: Do they belong to a professional jewelry association?
• What are their policies regarding return, refund and upgrades? Go for those with a 30-day return policy and be sure to read the fine prints to avoid any confusion.
• Do they have a Customer Service available? Have their phone numbers ready. You do not know when you will need them.
• How will the purchase be shipped? Are they willing to replace or refund any item that are lost or damaged in shipment?
• Do they have certifications, or diamond grading reports, for the individual diamond pieces? To be sure about your purchase, buy only from sites that provide diamond AGS or GIA certificates. These two independent laboratories are considered to be the world’s premier diamond grading laboratories.
• Have you checked their BBB Online rating? Are there any complaints filed against them?

4. As much as possible, use an escrow service. This is especially important in purchasing very expensive diamonds. Look for an escrow service that also has the capability to appraise the diamond. This way, you can be sure that your purchase is safe and sound.

JR Jewelers presents NEW engagement rings in the Bridal Bells Collection. Committed to bringing you high-quality jewelry at exceptional prices, we are always ready to give you the opportunity to find your perfect diamond engagement ring. Try enjoying more of what you love!

From new Bridal Bells Collection

Bridal Bells Collection is created especially to add that magical touch to your look with sparkling diamonds and high quality gold. When choosing a wedding ring remember that you will be looking at it for the rest of your lives! Make a gorgeous purchase!

new Diamond Engagement Ring

To see more exquisite diamond rings Visit online JR Jewelers Bridal Bells collection or Bridal Collections.

Timeless Elegance

Although you have already a personal style and personal taste when it comes to fine jewelry, there are some important things a woman must know. Every well-dressed woman should have in her jewelry box classic items to accent her outfits.

Classic Diamond Heart Pendant with white diamond stones

Classic jewelry is a must because will always give the touch of glamour needed to any occasions. The timeless elegance of classic jewelry makes them a good investment and an efficient way to look breathtaking in any circumstance. A personal collection of classic jewelry must consist of several great pieces that will be harmoniously combine with stylish or casual outfits.