The Purity

Platinum jewelry does not fade or tarnish and keeps its looks for a lifetime because it is generally 95% pure (18 karat gold is 75% pure). Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum’s purity is the warranty for the brilliant white luster and helps to reflect the true radiance of diamonds like no other diamond. Platinum’s purity makes it hypoallergenic and ideal for those with sensitive skin.

The Rarity

This exquisite metal is almost 30 times rarer than gold and it is found in very few places around the world. The value, the beauty and the rarity of platinum transforms a jewelry crafted rom this material in a small treasure. Platinum’s rarity makes it exclusive and distinctive – a celebration of your individuality.

An ever-lasting precious metal
Platinum’s density and weight make it more durable than other jewelry metals. The incredible white luster of platinum does not tarnish and the jewelry made from this material is the perfect choice for a lifetime of everyday wear. Platinum remains a symbol for all eternal things.

February 14 spreads fills the air with romantic perfume. Flowers, chocolates, and romantic proposals are the magical ingredients of this special day. Because beautiful jewelry gifts are most suited on Valentine’s Day we suggest more jewelry ideas. Happy Valentines !

A special day celebrating love.  All over the world people create extraordinary moments which are bound to be delightful memories of love. Enjoy Valentine’s Day to the fullest!

14 February is the perfect moment to propose to her. You can transform this special day into an unforgettable one if you plan everything with taste and excitement. Choose the best words to express how much you want to spend the rest of your life with her. If she happens to love chocolate, why not buy her a box of her favorite chocolates and replace one with a diamond engagement ring. With creativity, the romantic proposal will let her know how special she is for you. Let the sweet memories begin!

Supporting those unique moments, J.R. Jewelers offers attractive Sales on engagement rings from the Bridal Collection. Here are the discounts depending on how much you will spend on your love’s diamond engagement ring:

• Spend $1,000 and get $100 Off

• Spend $2,500 and get $150 Off

• Spend $4,000 and get $250 Off

Diamond settings, also known as mountings, are the displaying platform of your diamond.  This can be looked at as a stage where one’s diamond is showcased.  There is such an extensive variety of settings which can sometimes make it a challenging endeavor.  One thing to remember is that the setting should always complement the diamond and never overpower it.

To take advantage of our great Valentine’s Day promo, up to $250.00 off of any purchase you make from our Bridal Collection, please enter coupon code JRFEB/SPECIAL245 at time of purchase.